Did you just login to your AdWords account only to find out that your budget is depleted and that your ads have abnormally high click through rates but also a giant bounce rate? Then maybe you are the victim of a click fraud. Maybe a competitor used a click bot just to mess up your campaign, drive up your costs and cripple your business. So now you are asking yourself, how can you guard your business from such malicious behaviors?
I am going to answer that question by first explaining what is a click bot and how it can harm your marketing campaign. In 2016, AdAge released a study that stated that click bots, created a hole in the ad industry of approximately 7 billion dollars. That’s a giant sum, and a very important one. These 7 billion dollars have been lost because of these click bots. But what are they exactly? They are not little robots that stand behind a computer and that click ads, they’re actually very sophisticated software that can mimic the behavior of a human user and click on different ads, even if they are present in Google’s SERP, on Facebook or on a website.
How can I find out if I am being attacked by a click bot?
First of all, you need to log in to your AdWords account and see how your ads are performing. If you see that in one day you have an abnormally huge click through rate, then maybe you should check it out. Another indication is if you have a really big bounce rate, but your website is top notch. Click bots don’t dwell on your site, they just click the ad and then leave, hence resulting in a giant bounce rate.
Unfortunately, besides blocking some IPs and creating some rules, you don’t have a lot of options when it comes to protecting your AdWords account from Click Fraud. However, this is where ClickBrainiacs comes into play.
Our team of experienced engineers have created a great Click Fraud protection software that will keep your AdWords budget safe. We created out own fraudster hunter software that identifies suspect ad-clicking behavior, reports it in real time and makes adjustments to your campaign so that it does not get affected by any kind of click bots or malicious intent from your competitors that strive to drive up your costs.
You just need to follow the instructions on our website and presto! Your budget will be safe! ClickBrainiacs, hunting fraudsters is our passion.
